Globo's 100th anniversary marks a new beginning, with a series of exciting deals and partnerships. The Brazilian media giant is expanding its reach globally, showcasing its evolution from a newspaper to a leading TV network and streaming platform. Here's a breakdown of their recent announcements:
International Partnerships and Deals:
- Anonymous Content Collaboration: Globoplay, Globo's streaming service, has partnered with Anonymous Content to create a US version of 'The Others,' a gripping thriller exploring intolerance. This format has already found success in Germany and Greece.
- Global Reach for 'Leyla': Globo's revenge saga 'Leyla,' a Turkish adaptation of 'Brazil Avenue,' is now available in over 20 countries, thanks to a partnership with Ay Yapim.
- Format Sales Success: Globo has sold the formats for 'All the Flowers' and 'Pages of Life' to Greek and Portuguese networks, respectively, showcasing their ability to adapt stories for diverse audiences.
Co-Production Deals:
- Ron Leshem's 'Paranoia': Ron Leshem, creator of 'Euphoria,' teams up with Janeiro Studios and Globoplay to produce 'Paranoia,' a high-stakes drama with a unique blend of genres.
- Globo-Fox Christmas Movie: Globo and Fox Entertainment Studios collaborate on an original English-language Christmas movie set and filmed in Brazil, aiming for cultural authenticity.
- BBC Studios Partnership: A groundbreaking co-production deal with BBC Studios for a documentary series exploring Brazil's Amazon rainforest. The series will be produced by BBC Studios and Globo, offering an authentic Brazilian perspective.
- Additional Co-Productions: Globo is also working with Telemundo Studios, Beta Film, Fremantle, and Gaumont USA on various projects, including 'Crime Inc' and 'Deluxe.'
Original Series and Remakes:
- 'Perfect Days': Globoplay's latest hit series, 'Perfect Days,' is a thrilling abduction story that has become the most-watched original series on the platform.
- 'Anything Goes': A fast-paced remake of a 1980s Brazilian telenovela, achieving a 56% audience share during a pivotal scene. It's Globo's top-grossing primetime telenovela, with brands like BYD, Corona, and Uber integrating seamlessly.
Globo's Commitment:
Globo's CEO, Angela Colla, emphasizes their dedication to storytelling, quality, and representing Brazilian values. They strive to create impactful stories that resonate with diverse audiences worldwide, utilizing various formats and business models.